How Covid-19 can Instill a Passion for New Thinking?

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Start your engines, because the COVID-19 period is starting to pass!

  • While we have been away, it has been so good to hear that innovation is still in the air. Everyone we talk to has a new idea, a new way to get through these difficult times. Now is definitely the time to let innovation come to the forefront of our businesses, in order to move toward the future, rather than defend the past and COVID has merely accelerated that reality.
  • COVID-19 has instilled a passion for new thinking. We’re returning to work and we’re restarting our engines. We’re almost like a start-up. Let’s not lose this new and fresh thinking. Let’s encourage it and act on it!


  • Soufiane Elaamili
  • Andrew Sparrow
  • David Mann